While designing and development of a website, it is imperative for designers to keep a check on its usability. The more it has the usability factor, the greater it will be liked and used by the users. Present era in the Internet world is a challenging time for web designers as they need to develop their website more of its worth.
The other important thing designers should do is to pay attention to the exact needs of their clients with meaningful custom web designing. This should be their sole objective. According to some, concentrating on usability factor for web design company and smaller businesses proves little costlier and which is an area exclusively for fortune 500 companies. But if given focus on small but important points after doing an extensive research, small companies can also increase usability of their websites. This article discusses on those usability factors that you must include in your web designing project to increase its visibility and improved usability, these are;
Test your Site’s Usability Early in the Development Phase
It is better to check the usability of your web design at the early stage of website development so that changes, if needed, related to technology used, design and optimization can be done with ease and without letting the website hampering its performance on the web.
Make an Analysis of Your Website’s Traffic
Keeping a track on the visitors coming to your site will help you know the weaknesses and strengths of your website. And accordingly you can find out which web page attracts more traffic and for how long people like to stay on particular page. This way you can build and apply a better strategy to your website for better results.
Make Web Pages Scannable
it has already proved that visitors usually avoid reading the whole website content and spend a lesser time on the website. They just scan the website. Therefore, keep the important lines highlighted and sub headings bold and make use of various colours.